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Who’s behind this effort?

Who’s behind this effort?

The campaign strategy and marketing management will be carried out by the well established and renowned agency KONTRA.

Libor DUBA

Founder of company Zelená Země, where Mr. Duba still works as an external consultant. Since 2007, he has held senior management positions in the food, drug and cosmetics industry.


Social and medical anthropologist who has been researching cannabis for almost thirty years. He is a founding partner of the Swiss holding company Astrasana Holding AG. In the Czech Republic he is the CEO of Astrasana Czech and Releaf.

Lukáš HURT

Editor-in-chief and publisher of Konopí magazine. Manager of CzecHemp, registered cannabis patient, founding member of the KOPAC patient association and vice-chairman of the association.


Publisher of magazine Legalizace,chairman of the association, member of the supervisory board of CzecHemp and member of the Prague City Council Commission for Drug Policy.

Pavel KUBŮ

Chairman of the cannabis patient association KOPAC, co-founder of Chain Pharmaceuticals and Director of Medical Development at P4P. He has been involved in research and development of medical treatments for over 20.


Former member of the Czech Parliament, author of the proposal that increased the Czech limit for THC content in hemp to one per cent. Chairman of Asociace bezpečného konopí association.


Founder and co-owner of Naarden, a leading Czech distributor of advanced growing supplies. Designer of medical cannabis cultivation facilities.